Hotel Sales, Marketing and Social Media HOST 2009


Our Hotel Sales, Marketing and Social Media course recognizes that meetings, conferences and conventions generate significant revenue for the cities that host them and for the hotels and numerous affiliated hospitality and tourism businesses in those cities. Explore the specifics of this segment of the hospitality industry, including the requirements of the various target markets, the contribution of indirect distribution channels and the importance of revenue management. Develop a working knowledge of the sales process used specifically for hotels and how social media is being used in that process. Also learn revenue management skills, including how to interpret and use financial data to make revenue management decisions.

Additional Information

Disclaimer: Continuing Education courses do not have a reading (intersession) week.

Full Time Equivalent

MARK 2064

Hours and Fees





Course Sections

There are no classes currently scheduled for this course; however, check back often to see if we have developed additional schedules for the upcoming term. If you would like to receive an email update when the 2023–24 academic year (September 2023 to August 2024) becomes available and open for registration, complete our notification sign-up form. This will also ensure you receive a notification at the start of the spring/summer term (May to August) this year.
Centre for Hospitality and Culinary Arts

Read about our textbooks policy, and remember that the Continuing Education attendance policy and closure dates differ from those for full-time college programs.