Digital Analytics Program

Our Digital Analytics Program recognizes that digital analytics – a combination of web analytics, marketing campaign measurements, data visualization and social media metrics – is a key part of data analysis. This program has been designed for those who wish to get involved with digital analysis, data mining, web analytics and data visualization as well as those whose job functions currently include marketing, website development, search engine optimization, social media metrics and digital advertising. Learn how to use a combination of web analytics tools, marketing principles, information design and technology to achieve both strategic and tactical business objectives. Develop the skills you need to promote effective strategic decisions by learning to report on website visitors' behaviour, engage in digital content testing, identify purchasing patterns and demographics, perform trend analysis, and present and display digital data.