Our Web Analytics and Insights course explores complex digital marketing campaign measurements and metrics. Develop your knowledge of the current trends, tools and methodologies used in social media metrics, web analytics, digital monitoring and trend analysis. Learn how to measure and report on results from across a number of digital platforms and how to leverage this information to improve results over time.
Also check out our in-class course: COMP 9647 Web Analytics and Insights
Course Delivery Method:
This is an online course.
Refer to the basic technology requirements for online courses.
You must have completed the following two courses. (Approved equivalents are also acceptable.)