Our Social Media Analytics course helps you develop an understanding of the trends, tools and methodologies used in social media metrics, listening and analysis. Learn how to generate insights that speak directly to the strategic and tactical goals of your digital initiatives and how to use this data to consistently evaluate and improve your performance.
Also check out our in-class course: MARK 9054 Social Media Analytics
Course Delivery Method:
This is an online course delivered via Blackboard Learn.
Refer to the basic technology requirements for Blackboard online courses.
You must have completed our MARK 9049 Social Media Marketing course or our MARK 9057 Social Media Marketing (Distance Learning) course. (An approved equivalent is also acceptable.)