As the world becomes more automated, more companies than ever are investing in machine learning and artificial intelligence (AI) to keep up. Our Practical AI for Marketing course provides you with an introduction to AI and explores how new technology can be leveraged to build and execute marketing plans. Learn about strategy, artificial intelligence platforms and market segmentation as well as how to leverage AI to drive awareness, purchasing and retention. This marketing course uses live case studies while focusing on the practical uses of AI concepts and tools.
Course Delivery Method:
This is normally an in-class course but will be offered temporarily online via Blackboard Learn/Collaborate while college buildings are closed.
Refer to the basic technology requirements for Blackboard online courses.