Marketing 1 MARK 9060

Online
OntarioLearn
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OntarioLearn description: Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).

Note(s)

Course Delivery Method:

This is an OntarioLearn online course delivered via the OntarioLearn Portal. Teacher support will be available via email, and technical support will be available via phone.

Prerequisites

You must have completed grade 12 English. (An approved equivalent is also acceptable.)

Hours

45

Fee

$455
CRN:
S85032
Self-directed Online
Date(s):
–
Time:
—
Location(s):
Online (self-directed)
Hours:
45
Fee:
$455
Delivery:
Self-directed online classes may require Blackboard (account setup takes a minimum of one business day) or another platform (for which you will receive access details), but email support will be available.
Note:

Registration deadline: May 14

CRN is Closed
CRN:
S85065
Self-directed Online
Date(s):
–
Time:
—
Location(s):
Online (self-directed)
Hours:
45
Fee:
$455
Delivery:
Self-directed online classes may require Blackboard (account setup takes a minimum of one business day) or another platform (for which you will receive access details), but email support will be available.
Note:

Registration deadline: Jun 5.

CRN is Closed
Contact Information
OntarioLearn Department
Phone:
416-415-5000, ext. 6543
Location(s):

Read about our textbooks policy, and remember that the Continuing Education attendance policy and closure dates differ from those for full-time college programs.