Content Strategy MARK 9069

Online

Written and visual content is everywhere. Anyone can post on Facebook, tweet on Twitter, upload to Instagram or publish on a website or blog. What is it that sets ordinary material apart from engaging, impactful content marketing that resonates with customers, differentiates brands and drives sales? A solid strategy. Our Content Strategy course teaches you how to build an actionable content plan that aligns effectively with target audiences and business goals. Practice bringing that strategy to life for a wide range of topics, formats and distribution channels.

Also check out our in-class course: MARK 9063 Content Strategy

Note(s)

Course Delivery Method:

This is an online course delivered via Blackboard Learn.

Technical/Computer Requirements:

Refer to the basic technology requirements for Blackboard online courses.

Recommendations

You will have the most success in this course if you have already completed our MARK 9049 Social Media Marketing course or our MARK 9057 Social Media Marketing (Distance Learning) course before you start this course.

Hours and Fees

Hours

21

Fee

$187

Contact Information

Course Sections

CRN:
F16153
Delivery Method: Online
CRN:
W51541
Delivery Method: Online
CRN:
W51542
Delivery Method: Online

Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.