Written and visual content is everywhere. Anyone can post on Facebook, tweet on Twitter, upload to Instagram or publish on a website or blog. What is it that sets ordinary material apart from engaging, impactful content marketing that resonates with customers, differentiates brands and drives sales? A solid strategy. Our Content Strategy course teaches you how to build an actionable content plan that aligns effectively with target audiences and business goals. Practice bringing that strategy to life for a wide range of topics, formats and distribution channels.
Also check out our in-class course: MARK 9063 Content Strategy
Course Delivery Method:
This is an online course delivered via Blackboard Learn.
Refer to the basic technology requirements for Blackboard online courses.
You will have the most success in this course if you have already completed our MARK 9049 Social Media Marketing course or our MARK 9057 Social Media Marketing (Distance Learning) course before you start this course.