Web Analytics and Insights COMP 9647 Email to a Friend Our Web Analytics and Insights course explores complex digital marketing campaign measurements and metrics. Develop your knowledge of the current trends, tools and methodologies used in social media metrics, web analytics, digital monitoring and trend analysis. Learn how to measure and report on results from across a number of digital platforms and how to leverage this information to improve results over time. Also check out our online Web Analytics and Insights course. Prerequisite(s) You must have completed the following two courses. (Approved equivalents are also acceptable.) MARK 9054 Social Media Analytics or MARK 9056 Social Media Analytics COMP 9594 SEO and Paid Search or COMP 9603 SEO and Paid Search Contact Information 416-415-5000, ext. 2163 firstname.lastname@example.org Course Section(s) Available Class dates and registration for the upcoming fall term will be available on this website in July. Please visit this page again at that time. If you would like to receive an email notification when the fall term is released, complete our sign-up form. Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.