Web Analytics and Insights COMP 9652 Online Email to a Friend Our Web Analytics and Insights course explores complex digital marketing campaign measurements and metrics. Learn how to measure and report on results from across a number of digital platforms and how to leverage this information to improve results over time. Develop your knowledge of the current trends, tools and methodologies used in social media metrics, web analytics, digital monitoring and trend analysis. Also check out our in-class Web Analytics and Insights course. Note(s) Course Delivery Method: This is an online course. Make sure you are familiar with the basic technology requirements for online courses. Prerequisite(s) You must have completed the following two courses. (Approved equivalents are also acceptable.) MARK 9054 Social Media Metrics and Email Campaigns or MARK 9056 Social Media Metrics and Email Campaigns COMP 9594 SEO and Paid Search or COMP 9603 SEO and Paid Search Contact Information 416-415-5000, ext. 2163 firstname.lastname@example.org Course Section(s) Available CRN: S82801 Date(s) 06 May 2019 – 17 Jun 2019 Teacher: Steve Harris Hours: 21 Fee: $212 CRN is Closed Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.