Web Analytics and Insights COMP 9652 Distance Learning Online Email to a Friend Our Web Analytics and Insights course explores complex digital marketing campaign measurements and metrics. Learn how to measure and report on results from across a number of digital platforms and how to leverage this information to improve results over time. Develop your knowledge of the current trends, tools and methodologies used in social media metrics, web analytics, digital monitoring and trend analysis. Also check out our in-class Web Analytics and Insights course. Note(s) Course Delivery Method: This is an online course. Refer to the basic technology requirements for online courses. Prerequisite(s) You must have completed the following two courses. (Approved equivalents are also acceptable.) MARK 9054 Social Media Analytics or MARK 9056 Social Media Analytics COMP 9594 SEO and Paid Search or COMP 9603 SEO and Paid Search Contact Information 416-415-5000, ext. 2163 firstname.lastname@example.org Course Section(s) Available CRN: W51488 Date(s) 09 Mar 2020 – 20 Apr 2020 Hours: 21 Fee: $197 Register Now Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.