• Web Analytics and Insights COMP 9652

    Online

    Our Web Analytics and Insights course explores complex digital marketing campaign measurements and metrics. Learn how to measure and report on results from across a number of digital platforms and how to leverage this information to improve results over time. Develop your knowledge of the current trends, tools and methodologies used in social media metrics, web analytics, digital monitoring and trend analysis. Also check out our in-class Web Analytics and Insights course.

    Note(s)

    Course Delivery Method:

    This is an online course. Make sure you are familiar with the basic technology requirements for online courses.

    Prerequisite(s)

    You must have completed the following two courses. (Approved equivalents are also acceptable.)

    Contact Information

    Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.