• Strategic Planning, Marketing and Evaluation BUS 9178

    Strategic planning is fundamental in terms of supporting an organization's vision, mission, marketing and partnerships. Our Strategic Planning, Marketing and Evaluation course explores the elements of strategic planning for non-profit organizations. Learn to develop strategic plans using relevant case studies and by engaging with professionals from the non-profit sector. Develop an evaluation plan – an essential component of the strategic planning cycle – while learning which methodologies best support your strategies.

    Contact Information

    Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.