• Marketing Strategy MARK 9010

    Our Marketing Strategy course focuses on how to build brands and gain a competitive advantage. Study real industry examples while learning how to position a brand to win with consumers. Explore what it takes to align marketing strategy with business strategy so that you can deliver short-term profit and long-term sustainable growth. Leave equipped with the contemporary marketing tools you need to be able to develop highly effective marketing plans.


    You must have completed our MARK 1016 Introduction to Marketing/MARK 1045 Introduction to Marketing course or an approved equivalent.

    Contact Information

    Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.