Marketing Research MARK 2060 Email to a Friend Our introductory Marketing Research course looks at how marketing research can help managers make better marketing decisions. Explore the logic of the marketing research process – the planning, collection and analysis of data relevant to marketing decision making and its communication to management. Gain a basic understanding of the scope of marketing research so that you can become an effective buyer and user (as opposed to a practitioner) of marketing research. Prerequisite(s) You must have completed our MARK 1016 Introduction to Marketing/MARK 1045 Introduction to Marketing course or an approved equivalent. Full-time Equivalent(s) MARK 2007 Contact Information 416-415-5000, ext. 2163 firstname.lastname@example.org Web registration is temporarily unavailable due to a scheduled upgrade starting Friday, June 30, 2017, at 3:30 p.m. We apologize for the inconvenience. Please check back at a later time. Course Section(s) Available CRN: F16004 Date(s) Day(s) Time Building Room 14 Sep 2017 – 14 Dec 2017 Th 6:15 – 9:15 p.m. SJA TBA Hours: 42 Fee: $349 Register Now CRN: S82752 Date(s) Day(s) Time Building Room 09 May 2018 – 08 Aug 2018 W 6:15 – 9:15 p.m. SJA TBA Hours: 42 Fee: $349 Register Now Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.