• Marketing Research MARK 2060

    Our introductory Marketing Research course looks at how marketing research can help managers make better marketing decisions. Explore the logic of the marketing research process – the planning, collection and analysis of data relevant to marketing decision making and its communication to management. Gain a basic understanding of the scope of marketing research so that you can become an effective buyer and user (as opposed to a practitioner) of marketing research.

    Prerequisite(s)

    You must have completed our MARK 1016 Introduction to Marketing/MARK 1045 Introduction to Marketing course or an approved equivalent.

    Full-time Equivalent(s)

    MARK 2007

    Contact Information

    Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.