Marketing Research MARK 9074 Email to a Friend Our Marketing Research course looks at how marketing research can help managers make better marketing decisions. This introductory marketing course explores the marketing research process (specifically the planning, collection and analysis of relevant data) and how those results are communicated to management. By developing a basic understanding of its scope, learn to become a more effective buyer and user (rather than practitioner) of marketing research. Also check out our online Marketing Research course. Prerequisite(s) You must have completed our MARK 9073 Introduction to Marketing course or our MARK 9076 Introduction to Marketing course. (An approved equivalent is also acceptable.) Contact Information 416-415-5000, ext. 2163 firstname.lastname@example.org Course Section(s) Available There are no classes currently scheduled for this course. For more information about future offerings, use the contact information listed above. Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.