Marketing Research MARK 2060 Email to a Friend Our introductory Marketing Research course looks at how marketing research can help managers make better marketing decisions. Explore the logic of the marketing research process – the planning, collection and analysis of data relevant to marketing decision making and its communication to management. Gain a basic understanding of the scope of marketing research so that you can become an effective buyer and user (as opposed to a practitioner) of marketing research. Prerequisite(s) You must have completed our MARK 1016 Introduction to Marketing/MARK 1045 Introduction to Marketing course or an approved equivalent. Full-time Equivalent(s) MARK 2007 Contact Information 416-415-5000, ext. 2163 firstname.lastname@example.org Course Section(s) Available Class dates and registration for the upcoming year (September 2017 to August 2018) will be available on this website in early July 2017. Please visit this page again at that time. Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.