Marketing Research MARK 2060 Email to a Friend Our introductory Marketing Research course looks at how marketing research can help managers make better marketing decisions. Explore the logic of the marketing research process – the planning, collection and analysis of data relevant to marketing decision making and its communication to management. Gain a basic understanding of the scope of marketing research so that you can become an effective buyer and user (as opposed to a practitioner) of marketing research. Prerequisite(s) You must have completed our MARK 1016 Introduction to Marketing/MARK 1045 Introduction to Marketing course or an approved equivalent. Full-time Equivalent(s) MARK 2007 Contact Information 416-415-5000, ext. 2163 firstname.lastname@example.org Course Section(s) Available CRN: S82576 Date(s) Day(s) Time Building Room 04 May 2017 – 03 Aug 2017 Th 6:15 – 9:15 p.m. SJA TBA Hours: 42 Fee: $342 Register Now Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.