• Marketing Research MARK 9078

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    Our Marketing Research course looks at how marketing research can help managers make better marketing decisions. This introductory marketing course explores the marketing research process (specifically the planning, collection and analysis of relevant data) and how those results are communicated to management. By developing a basic understanding of its scope, learn to become a more effective buyer and user (rather than practitioner) of marketing research. Check out our in-class Marketing Research course.

    Prerequisite(s)

    You must have completed our MARK 9073 Introduction to Marketing course or our MARK 9076 Introduction to Marketing course. (An approved equivalent is also acceptable.)

    Contact Information

    Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.