• Marketing I MARK 9060

    Online OntarioLearn

    OntarioLearn description: Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).

    Note(s)

    This is an online course delivered via OntarioLearn. Please ensure you are familiar with the basic technology requirements for OntarioLearn online courses. Teacher support (via email) and technical support (via phone) will be available for this course.

    Prerequisite(s)

    You must have completed grade 12 English or an approved equivalent.

    Contact Information

    Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.