• Introduction to Marketing MARK 9073

    Our Introduction to Marketing course has been designed to familiarize you with the contemporary marketing theories, practices and trends used in Canada and around the world. This marketing fundamentals course focuses on teaching basic marketing theories (the "language" of marketing) as well as marketing strategies and tactics (the "tools" of marketing). Prepare for further study as you develop your awareness and understanding of the role that marketing plays in business and the impact it has on society. Also see our online Introduction to Marketing course.

    Contact Information

    Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.