• Hotel Sales, Marketing and Social Media HOST 2009

    Meetings, conferences and conventions generate significant revenue for the cities that host them and for the hotels and numerous affiliated hospitality and tourism businesses in those cities. Our Hotel Sales, Marketing and Social Media course is an introduction to the specifics of this segment of the hospitality industry, including the requirements of the various target markets, the contribution of indirect distribution channels and the importance of revenue management. Develop a working knowledge of the sales process used specifically for hotels and how social media is being used in that process. Also learn revenue management skills, including how to interpret and use financial data to make revenue management decisions.

    Full-time Equivalent(s)

    MARK 2064

    Contact Information

    Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.