Our Hospitality Marketing Principles course analyzes contemporary marketing concepts and theories as they apply to the food service and hospitality industries. Explore the key product and service marketing processes: development, pricing, promotion and distribution. Examine the relationships between these processes as well as the relationships between marketing and other organizational functions. Learn how to plan, implement and evaluate detailed marketing plans.
Note(s)
Course Delivery Method:
This is normally an in-class course but will be offered temporarily online via Blackboard Learn/Collaborate while college buildings are closed.
Technical/Computer Requirements:
Refer to the basic technology requirements for Blackboard online courses.
Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.