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Courses and Certificates > Business and Legal Studies > Business Studies > Marketing, Social Media and Analytics > Digital Analytics Certificate
  • Digital Analytics Certificate

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    Digital analytics is a combination of web analytics, marketing campaign measurements, data visualization and social media metrics and is a key part of data analysis. Our Digital Analytics Certificate has been designed for individuals who wish to enter the field of digital analysis, data mining, web analytics, and data visualization as well as those whose job functions currently include marketing, website development, search engine optimization, social media metrics and digital advertising. Learn how to use a combination of web analytics tools, marketing principles, information design and technology to achieve both strategic and tactical business objectives. Develop the skills you need to promote effective strategic decisions by learning to report on website visitors' behaviour, engage in digital content testing, identify purchasing patterns and demographics, perform trend analysis and present and display digital data.

    Career Opportunities

    Career options typically include entry-level data analyst, web analyst, digital marketing researcher, insights specialist and digital marketing specialist positions.

    Recommendation(s)

    You will have the most success in this certificate if you already have experience with web-based technology (including an array of social media platforms) and basic spreadsheet programs (such as Microsoft Excel) and if you already have good analytical thinking skills before you start taking the required courses.

    Completion Details

    We would advise you to complete the compulsory courses in the order shown below. However, the order in which you complete the course requirements is only restricted by course prerequisites.

    Compulsory Courses (Four)

    • One of the following:
    • COMP 9594 SEO and Paid Search
    • COMP 9603 SEO and Paid Search Online
    • One of the following:
    • MARK 9054 Social Media Metrics and Email Campaigns
    • MARK 9056 Social Media Metrics and Email Campaigns Online
    • All of the following:
    • COMP 9640 Infographics and Data Visualization
    • One of the following:
    • COMP 9647 Web Analytics and Insights
    • COMP 9652 Web Analytics and Insights Online

    Elective Courses (Choose Two)

    • BUS 9181 Business Intelligence: A Practical Approach
    • BUS 9186 Finance for Non-financial Professionals
    • MGMT 9001 Introduction to Project Management
    • COMP 9323 Introduction to Web Design and Development
    • MATH 1058 Statistics

    Have questions?

    Contact the Continuing Education Business Studies department at 416-415-5000, ext. 2163, at cebusiness@georgebrown.ca or by visiting their office (St. James Campus, 193 King St. E., Building G (SJG), third floor).

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