Content Strategy MARK 9063 Email to a Friend formerly Digital Content Strategy You know your way around Facebook, Twitter and Instagram and how to manage a blog. But what should you post on each of these platforms? How do you make the most of each while ensuring they are not competing with each other? Whether the content is for your personal brand or for a major corporation, these are important questions to answer. Our Content Strategy course teaches you how to determine who your audiences are, what they crave and how to build content that resonates. Also learn the effective planning and mapping strategies used for a wide range of social platforms and owned channels. Also check out our online Content Strategy course. Recommendation(s) You are best to complete our MARK 9049 Social Media Marketing/MARK 9057 Social Media Marketing course prior to taking this course. Contact Information 416-415-5000, ext. 2163 firstname.lastname@example.org Course Section(s) Available CRN: S82562 Date(s) Day(s) Time Building Room 03 May 2017 – 14 Jun 2017 W 6:15 – 9:15 p.m. SJA TBA Hours: 21 Fee: $193 Register Now Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.