Content Strategy MARK 9063 Email to a Friend formerly Digital Content Strategy Written and visual content is everywhere. Anyone can post on Facebook, tweet on Twitter, upload to Instagram or publish on a website or blog. What sets ordinary material apart from engaging, impactful content marketing that resonates with customers, differentiates brands and drives sales? A solid strategy. Through our Content Strategy course, learn how to build an actionable content plan that aligns effectively with target audiences and business goals. Practice bringing that strategy to life for a wide range of topics, formats and distribution channels. Also check out our online Content Strategy course. Recommendation(s) You will have the most success in this course if you have already completed our MARK 9049 Social Media Marketing/MARK 9057 Social Media Marketing course before you start this course. Contact Information 416-415-5000, ext. 2163 firstname.lastname@example.org Course Section(s) Available CRN: W51744 Date(s) Day(s) Time Building Room 07 Mar 2018 – 18 Apr 2018 W 6:15 – 9:15 p.m. SJA TBA Hours: 21 Fee: $197 Register Now CRN: S82745 Date(s) Day(s) Time Building Room 03 May 2018 – 14 Jun 2018 Th 6:15 – 9:15 p.m. SJA TBA Hours: 21 Fee: $197 Register Now Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.