Content Strategy MARK 9069 New Online Email to a Friend You know your way around Facebook, Twitter and Instagram and how to manage a blog. But what should you post on each of these platforms? How do you make the most of each while ensuring they are not competing with each other? Whether the content is for your personal brand or for a major corporation, these are important questions to answer. Our Content Strategy course teaches you how to determine who your audiences are, what they crave and how to build content that resonates. Also learn the effective planning and mapping strategies used for a wide range of social platforms and owned channels. Also check out our in-class Content Strategy course. Note(s) This is an online course. Please ensure you are familiar with the basic technology requirements for online courses. Recommendation(s) You are best to complete our MARK 9049 Social Media Marketing/MARK 9057 Social Media Marketing course prior to taking this course. Contact Information 416-415-5000, ext. 2163 email@example.com Course Section(s) Available CRN: W53463 Date(s) 13 Mar 2017 – 24 Apr 2017 Hours: 21 Fee: $193 CRN is Closed Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.