Content Strategy MARK 9069 Distance Learning Online Email to a Friend Written and visual content is everywhere. Anyone can post on Facebook, tweet on Twitter, upload to Instagram or publish on a website or blog. What sets ordinary material apart from engaging, impactful content marketing that resonates with customers, differentiates brands and drives sales? A solid strategy. Our Content Strategy course teaches you how to build an actionable content plan that aligns effectively with target audiences and business goals. Practice bringing that strategy to life for a wide range of topics, formats and distribution channels. Also check out our in-class Content Strategy course. Note(s) Course Delivery Method: This is an online course delivered via Blackboard Learn. Technical/Computer Requirements: Refer to the basic technology requirements for Blackboard online courses. Recommendation(s) You will have the most success in this course if you have already completed our MARK 9049 Social Media Marketing course or our MARK 9057 Social Media Marketing course before you start this course. Contact Information 416-415-5000, ext. 2163 firstname.lastname@example.org Course Section(s) Available CRN: W51472 Date(s) 13 Jan 2020 – 24 Feb 2020 Teacher: Kristen Coutts Hours: 21 Fee: $187 Register Now CRN: W51473 Date(s) 09 Mar 2020 – 20 Apr 2020 Hours: 21 Fee: $187 Register Now CRN: S82692 Date(s) 11 May 2020 – 22 Jun 2020 Hours: 21 Fee: $187 Register Now Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.