• Consumer Behaviour MARK 9072


    Our Consumer Behaviour course introduces you to the emerging and exciting field of consumer behaviour as it applies to marketing. Investigate the internal and external influences that affect the consumer in relation to product consumption, and gain insight into the mindset and motivations behind consumer behaviour. Learn how marketers can attempt to influence this behaviour. This online marketing course features class discussions, assignments and video lectures that encourage in-depth observation and analysis of course topics.


    This is an online course. Please ensure you are familiar with the basic technology requirements for online courses.


    You must have completed our MARK 1016 Introduction to Marketing/MARK 1045 Introduction to Marketing course or an approved equivalent.

    Contact Information

    Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.