• Consumer Behaviour MARK 9072


    Our Consumer Behaviour course introduces you to the emerging field of consumer behaviour as it applies to marketing. Consider the internal and external influences acting within or upon the consumer in relation to product consumption. Then learn how marketers attempt to influence consumer behaviour. Apply what you have learned through a practical consumer behaviour audit. Also check out our in-class Consumer Behaviour course.



    You must have completed the following course or an approved equivalent:

    • MARK 9*** (Marketing Fundamentals) or
      MARK 9*** (Marketing Fundamentals)

    Contact Information

    Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.