• Cannabis Business Fundamentals BUS 9190

    Our Cannabis Business Fundamentals course is an introduction to the fast-growing Canadian cannabis industry and helps equip you with the knowledge you need to pursue a career within it. Start by learning the basics about the cannabis plant and its history in Canada, including the evolution of the legal framework for medical cannabis. Then study the various facets of a modern-day cannabis business (such as licensing, production, marketing and distribution). Finally, examine the trends, opportunities and challenges of both the medical and recreational markets as well as Canada’s role in the emerging global marketplace.

    Contact Information

    Industry Advisors

    Trina Fraser

    Trina Fraser is one of Canada’s leading cannabis lawyers and is the head of Brazeau Seller Law’s CannaLaw group. In addition to acting for cannabis producers and (soon-to-be) cannabis retailers, Trina represents a wide array of cannabis industry service providers (including app developers, equipment providers, sales representatives and clinics). She also advises the Cannabis Council of Canada and serves on the board of directors of Canadians for Fair Access to Medical Marijuana.

    Portrait headshot of Trina Fraser.

    Will Stewart

    Will Stewart is senior vice president of corporate and public affairs at Harvest One, a global cannabis company that delivers high-quality, innovative cannabis products and technology around the world. He is a leader in the cannabis industry, having worked for years in political and corporate circles to push legalization and reduce stigma. Will has worked with more than a dozen cannabis companies in a variety of roles (executive, consultant, adviser, board member) and launched Legalized, an iTunes cannabis podcast. The Business of Cannabis called him an influencer as did The GrowthOp (Postmedia), which named him one of the 30 cannabis influencers in Canada to follow (2018).

    Portrait headshot of Will Stewart.

    Peter Carscadden

    Peter Carscadden is vice president of marketing for Beleave Inc. and oversees the launch and execution of their growing house of medical, recreational and retail cannabis brands. As the former vice president of business development for Lift & Co., he worked closely with hundreds of diverse cannabis brands on a variety of marketing and promotional campaigns. He also played a key role in the development of the Lift & Co. Cannabis Expo, the Lift & Co. Rewards and the Canadian Cannabis Awards.

    Portrait headshot of Peter Carscadden.

    Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.