• Advertising and Communications MARK 9068

    Our Advertising and Communications course teaches you the fundamental skills and industry knowledge you need for advertising management and planning. Learn to analyze a complex marketing situation and develop a logical advertising plan. Examine the relationship between marketing situations and their advertising solutions through the use of examples and assignments.



    This course does not cover either art direction or copywriting.


    You must have completed our MARK 9073 Marketing Strategy course or our MARK 9076 Marketing Strategy course. (An approved equivalent is also acceptable.)

    Contact Information

    Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.