• Advertising and Communications MARK 9068

    Our Advertising and Communications course teaches you the fundamental skills and industry knowledge required for advertising management and planning. Learn to analyze a complex marketing situation and develop a logical advertising plan. Use examples and assignments to examine the relationship between marketing situations and their advertising solutions.


    This course does not cover art direction and copywriting.


    You must have completed our MARK 1016 (Introduction to Marketing)/MARK 1045 (Introduction to Marketing) course or an approved equivalent.

    Contact Information

    Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.