• Advanced Digital Analytics COMP 9647

    Our Advanced Digital Analytics course explores complex digital marketing campaign measurements and metrics across a number of digital platforms. Learn how to measure and report on results from several different platforms and how to leverage this knowledge to improve results over time. Develop your knowledge of current trends, tools and methodologies used in social media metrics, web analytics, digital monitoring and trend analysis. Also check out our online Advanced Digital Analytics course.

    Prerequisite(s)

    You must have completed our MARK 9054 Social Media Metrics and Email Campaigns/MARK 9056 Social Media Metrics and Email Campaigns course and our COMP 9594 SEO, Paid Search and Web Analytics/COMP 9603 SEO, Paid Search and Web Analytics course or approved equivalents.

    Contact Information

    Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.