Sahar Shoja is an experienced marketer who is passionate about digital and social media strategy. She is currently the senior manager of advertising at the Canadian Cancer Society, where she helps lead the planning and launch of national campaigns. Previously, she spent five years at CIBC working on national product and sponsorship marketing initiatives. In her spare time, Sahar helps build the social strategy for TEDxToronto. Sahar holds a Bachelor of Business Administration degree from the Schulich School of Business (York University) and a Master of Digital Media degree from the Yeates School of Graduate Studies (Ryerson University).